Founded in Amsterdam in 2010, the Zoe Karssen collections can best be described as easy to wear for cool girls living in the city.
Launched by Zoe and Quince Karssen, the couple set about reinterpreting the cool printed sweats and tees. Simplicity was the key, as well as mixed themes and references from rock’n’roll to fashion, famous icons and quotes. With a distinct emphasis on popular culture, their quirky yet fun styles have quickly gained a loyal following. Their humorous sweats are coolly worn together with a white buttoned shirt and boyfriend jeans.