Tony O’Gorman launched London-based MiH Jeans (during that time called Made in Heaven) in the ’60s with one aim – to create the best-fitting jeans around.
In 2005, Chloe Lonsdale – goddaughter of the original founder – spotted a gap in the market for beautifully tailored jeans with a cleaner, more sophisticated look, and thus, re-launched the jean brand as MiH. It has been revitalized with an on-trend retro-chic vibe, and the collection has grown to include easy-chic tees and jackets.
Many of MiH’s jeans are often sophisticated enough to wear to work and parties, and most importantly: make your behind look fabulous!
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